For most of my career, I thought I understood the golf swing.
I had taught tens of thousands of golfers.
I had built systems that worked.
I had refined mechanics, positions, and progressions over decades.
And yet, something kept bothering me.
The best swings—the truly effortless ones—never quite matched the explanations we gave for them.
They looked rotational, but didn’t feel rotational.
They produced enormous speed, but felt strangely calm.
They repeated under pressure, yet players often couldn’t explain what they were doing.
At some point, I had to admit something uncomfortable:
I was teaching things that worked — but I wasn’t fully explaining why they worked.
That’s where this story begins.
Golf instruction has never been short on ideas.
We have:
What we don’t have is agreement.
If you’ve ever gone down the golf instruction rabbit hole, you’ve seen it:
Everyone has data.
Everyone has examples.
Everyone has success stories.
So why does it still feel so confusing?
Because humans are very good at defending explanations—especially ones they’ve invested their lives in.
This is the part nobody likes to talk about.
As instructors, we don’t just teach golf swings.
We teach stories about golf swings.
And once you’ve told a story long enough—especially one that works—it becomes very hard to question it honestly.
You stop asking:
That’s where I found myself.
I wasn’t wrong—but I wasn’t done.
Let me be very clear about something:
AI did not “invent” a new golf swing.
AI did not replace coaching.
AI did not teach me golf.
What it did do was something far more valuable.
It removed my ability to rationalize bad explanations.
AI doesn’t care:
It only cares about cause and effect.
When I started working deeply with AI to analyze swings, patterns, and language, something interesting happened.
Every time I leaned on an explanation that sounded right but didn’t hold up causally, it fell apart.
Not emotionally.
Logically.
That forced a different kind of thinking.
The question that kept coming back was this:
If rotation creates speed…
why does speed disappear when golfers try to rotate harder?
That question alone dismantles a huge percentage of traditional instruction.
Then came others:
These aren’t philosophical questions.
They’re causal ones.
And they demand uncomfortable answers.
Over time, as explanations were stripped away, a much simpler truth remained:
The golf swing is not a rotation problem.
It’s a force and containment problem.
Speed doesn’t come from turning.
It comes from how force is loaded, resisted, and then released.
Rotation isn’t something you add.
It’s what happens when force has nowhere else to go.
This wasn’t a theory we started with.
It was what remained after everything else failed to explain the outcome.
This realization forced a complete shift.
Instead of asking:
I started asking:
That led me away from:
And toward:
In other words:
teaching the system, not the parts.
Eventually, one pattern kept showing up in every truly great swing—regardless of style.
I call it the GOAT Load Pattern:
Grounded • Opposed • Anchored • Triggered
At a high level:
The most important implication?
There is no active downswing.
Elite golfers don’t start the downswing.
They allow it.
When the system is loaded correctly, the release happens to you.
Many golfers describe this the same way:
“It felt like I didn’t do anything… and the club just ripped through.”
That’s not mystical.
That’s physics.
At a certain level, golfers start using strange language:
That’s not confusion.
That’s clarity.
It simply means:
There was nothing left to do.
The system was loaded.
Intervention would only interfere.
This approach changes everything about how you learn.
Most importantly, you stop blaming yourself for inconsistency when the system itself was never properly loaded.
There’s a lot of fear around AI right now, much of it very justified.
But here’s what this experience taught me:
AI doesn’t replace expertise.
It exposes weak explanations.
It doesn’t take away judgment.
It demands better judgment.
Used correctly, AI doesn’t make instruction generic.
It makes it honest.
Put another way that I recently heard: "AI is not artificial intelligence. It's an intelligence amplifier."
It is only as good as the questions you ask it and that is why the results one gets from AI are entirely dependent on the user: bad input = bad output.
AI used in the way I have to distill the GOAT's swing to it's true essence is acting like a mirror of my thoughts for the past 35 years of studying swing mechanics.
It forces me to be fully objective and get rid of my own personal biases.
It forces us all to separate:
That’s not threatening.
That’s overdue.
I don’t believe this is the “one true swing.”
I don’t believe instruction is finished evolving.
But I do believe this is the most causally honest model I’ve encountered in decades of teaching.
And I believe golf instruction gets better—not when we add more ideas—but when we’re brave enough to remove the wrong ones that we have clung to.
If you experience this and it feels easier than you expect, trust that.
If it feels like the downswing disappeared, that’s not a bug - that IS the feature.
That’s the point.
FAQ's:
Q. What is GOATY "seeing" in my swing compared to a human?
A. GOATY tracks over 50,000 data points in a single swing! Obviously, no human can track more than a handful. GOATY tracks not just how your body moves and the sequencing, but the velocity and tempo as well. He performs thousands of calculations during the analysis that involve complex algebra, geometry and probabilistic statistics that give him "X-ray-like" vision of your swing mechanics. And then he compares that to how the GOATs all swung and does it all in just seconds!
Q. Do I have to hit balls to use GOATY?
A. No! GOATY is designed to be used anytime, anywhere! That means you can practice indoors and still make progress no matter the time of year (or day, for that matter!). Imagine the jump you will get on your buddies practicing with an EXPERT coach every single day during the off season!
Q. How should I video my swing?
A. GOATY works best when you video at 120 frames per second, which most all modern phones do.
Q. What angle should I video my swing?
A. Face on only. GOATY is designed to teach you how to move like the GOATs (Greatest Of All Time) and that is best seen and measured from a face on view.
Q. Who is the GOAT Model based on?
A. The GOAT model is a mathematical model with ranges for each metric and was designed based on GOATY creator, Chuck Quinton's 35+ year study of the golf swings of the GOATs.
Q. What tour pro scores the highest?
A. Tiger Woods (depending on the era of his swing) scores the highest between 95-98 GOATScore. His early 2000s and 2019 swings score the highest.
Q. What club should I use?
A. GOATY is built around hitting a mid iron, 4-6 iron is perfect.
Q. Can I literally "talk" to GOATY?
A. Yes! GOATY can respond both verbally and in text, whichever you prefer!
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